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Inbound marketing
Popek, Tomáš ; Jon, Jakub (advisor) ; Trnka, Lukáš (referee)
In my work I focus on Inbound Marketing, which represents a new perspective on marketing, that has not been given the attention it deserves. It is a combination of existing and proven marketing methods that are used to obtain new customers with minimal marketing costs to the organization. The first section of my work is devoted to defining the concept of Inbound Marketing definitions and explanations. Furthermore, I present a list of instruments used in Inbound Marketing, and showcase the definition and differences compared to the use of these tools in other types of marketing. In the second part of the thesis, I focus on the introduction of software for the management of Inbound marketing campaigns, their description and evaluation of the end-user perspective. Furthermore, I present a practical demonstration of work in one of these software's based on real client requirements and at the end of my thesis meet the objectives and my opinion on the development of marketing.
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